Understanding the Difference Between Fundraiser Pages and Campaign Pages
To help you get the most out of the Australian Sports Foundation (ASF) platform, it’s important to understand the difference between Fundraiser Pages and Campaign Pages, how they interact, and how donations are managed through each.
What is a Fundraiser Page?
A Fundraiser Page represents the individual, team, club, or organisation that is authorised to raise funds through the ASF platform. This is the foundation of all fundraising activity and must be created and published before any Campaign Pages can be activated.
Key Features:
- Serves as the official fundraising profile for an individual or group.
- Must be published before any associated campaigns can go live.
- Automatically enabled to receive donations directly once active.
- Fundraisers can disable direct donations to their Fundraiser Page via the ASF platform settings, if they prefer to direct all donations through specific Campaign Pages.
What is a Campaign Page?
A Campaign Page promotes a specific fundraising initiative linked to an existing Fundraiser Page. Campaigns are used to tell a story, set a financial goal, and engage donors around a clearly defined cause.
All Campaign Pages must be linked to a published Fundraiser Page in order to be activated.
Types of Campaign Pages
1. Standard Fundraising Campaigns
These are campaigns created and managed directly by the primary fundraiser or organisation to raise funds for a particular goal.
- Managed solely by the fundraiser or organisation
- Donations go to the main fundraising entity
- Suitable for structured fundraising initiatives (e.g. facility upgrades, travel costs, uniforms)
Example:
“Help us raise $10,000 to replace our junior team’s safety gear by October.”
2. Peer-to-Peer (P2P) Fundraising Campaigns
These campaigns enable Fundraising Heroes—individuals who support your cause—to create their own linked fundraising pages under your campaign. They can share their pages with friends, family, and social networks, helping amplify your fundraising efforts while contributing to your overall campaign target.
- Fundraising Heroes can personalise their own pages under your campaign
- Enables broader reach and community participation
- Ideal for event-based or challenge-driven campaigns (e.g. fun runs, team challenges)
Example:
“Run for Our Club – Become a Fundraising Hero, set your own goal, and help us reach $50,000.”
Summary of Key Differences
Feature | Fundraiser Page | Campaign Page |
|---|---|---|
Purpose | Represents the fundraiser (individual/org) | Promotes a specific fundraising initiative |
Required First? | Yes | Yes – must be linked to a published Fundraiser Page |
Can Receive Donations? | Yes (by default) | Yes |
Can Disable Donations? | Yes (via ASF dashboard settings) | Not applicable |
Custom Messaging? | Yes | Yes |
Peer-to-Peer Functionality | No | Only with peer-to-peer campaign setup |
Fundraising Heroes Involved | No | Yes (if peer-to-peer campaign) |
Reporting & Tracking | Includes all linked campaign data | Tracks donations to that specific campaign |
Important Notes
- A Fundraiser Page must be published before any Campaign Page can be made active.
- By default, Fundraiser Pages will be enabled to receive donations directly, unless manually disabled from within the ASF platform.
- Campaign Pages cannot operate on their own—they are always tied to a Fundraiser Page for compliance, transparency, and reporting purposes.
- Fundraising Heroes play a key role in peer-to-peer campaigns and can help extend your fundraising reach.