How should I thank my donors?

Research shows that by thanking a donor, you have a 50% better chance of receiving another donation next time you ask! And you have a 40% chance of increasing the donation amount if you let your donors know how their money was spent, how much it was appreciated, and the impact their donations have had.  



How you show your appreciation may depend on the size of their gift, but we suggest following up with donors within 1 week of receiving their gift. This may be an email or letter, a phone call or video message, a certificate or plaque, a shout out on social media or an event. 



Check out our tips for thanking donors here